We take care of the optimal planning and execution of your campaign.
Paid Social Media
Whether sponsoring or paid social: HUMANBRAND has many years of experience in both areas and is the perfect partner for implementing your social media campaigns. Even in the run-up to a campaign, we work closely with the customer, the various campaign goals (link clicks, downloads, video views, event registrations, etc.) are defined together and the ideal social mix is created for maximum efficiency at the lowest possible costs . Ongoing optimization enables the best results, which are extensively reported to you after the end of the campaign – for competent support right through to the end.
In the busy timelines of the social media world, visual content is an important means of drawing the user’s attention to your own content. Through intensive research and A/B testing, we look for the best advertising material for you that conveys your values and your message to the target group.
For a seamless social media presence: HUMANBRAND takes care of the editorial support of your channels. From content curation to publication, the postings of our customers are in our experienced hands – editorial plan, text and graphics included. We pay attention to an ideal content mix as well as to addressing the target group correctly. We analyze and refine the content through regular reports.
At its core, social media lives through interactions and each target group has completely different interests. Through community management at eye level, our experienced team lives hands-on directly in the communities and lives your corporate values as an example. The declared goal is to turn social media fans into real brand ambassadors who represent your company with full enthusiasm.
The successful implementation of a social media strategy, whether organic or “paid”, requires not only theoretical knowledge, but also a lot of practical experience. That’s why some of our largest customers put the management of their channels and campaigns completely in our hands. Our editors take care of content and community management and our ads experts take care of the paid advertisements.
However, other customers prefer to keep the implementation and support directly in-house, but want to be supported and advised by our experts. With our consulting services, you can continue to do everything “yourself”, you don’t have to outsource any responsibility, but we are always at your side with advice and action.
Lectures and workshops
As a social media agency and advertising marketer, our special feature is the mixture of product knowledge and marketing know-how. We are happy to pass on this know-how in the form of workshops and lectures. CEO Christian Haberl has been on stage for his customers for over 20 years. As a speaker, lecturer, trainer and consultant, he also announces the brand message personally. Special highlights in recent years have been lectures in the Vienna Hofburg or at the Forum Alpbach. Up to 200 lectures and training courses inspire up to 6,000 participants every year. Regular paid social media training courses for B2B marketers in Munich and Vienna have been held with great success for several years.
In autumn 2017 we opened the HUMANBRAND Media Academy in the heart of Vienna’s city center on Graben and created a place for further education, exchange and innovation. At the Academy, we regularly hold internal training courses, workshops and lectures for customers, partners and anyone who would like to expand their knowledge and skills in social media marketing.
Fun and not so fun facts
For those who have scrolled this far, there are a few fun facts as a reward.