“Paid Social Media”
Paid advertising on social media platforms
“Paid social media, done right, can be the most efficient form of performance marketing.” – Christian Haberl | CEO of HUMANBRAND
We take care of the optimal planning and implementation of your marketing campaign.
Advertising placements on social media platforms such as Facebook and Instagram currently offer the most cost-effective and efficient opportunities for modern marketing. In addition to lower costs and better measurability of success, social media advertising allows for better and more accurate targeting compared to other marketing efforts, dialogue instead of one-way communication, and optimization for sales or lead generation.
Higher cost efficiency
Better targeting options
Most accurate measurement of success
Dialog marketing, instead of one-way communication
Contact data, sales contacts, leads
Paid social media, in contrast to purely organic social media communication, makes it possible to drastically increase reach and at the same time reach target groups precisely – by means of targeting. Measurable results can be achieved through accurate tracking and conversion optimization, so social media advertising can be a form of performance marketing. Achieving this performance requires sufficient budgeting and continuous optimization. Optimization also includes A/B testing of the advertising message, through targeting to the social media platform used. Compared to traditional forms of advertising, paid social media stands out for its lower costs, and compared to other forms of online marketing, it shines for its better targeting and measurability.
Depending on the pre-defined goals and target groups, paid social media campaigns can be optimized in different ways.
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Take the free social media check: Find out the individual social media maturity level of your company or organization and receive important recommendations for action from us!
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Community Management and Social Listening
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Social media marketing strategy